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Follow along with this video to learn how to adjust your rear derailleur.

Follow along with this video to learn how to adjust the stem and height of the handlebars on your bike.

Follow along with this video to learn how to remove and reseat your quick release wheel, especially helpful if you plan on transporting your bike in your car.

Follow along with this video to learn how to adjust the handlebars on your Roebling or Lorimer hybrid bike, or Willow 7 (threadless headset only).

Follow along with this video to learn how to install pedals onto your bike.

While simple, there are a few things to keep in mind while adjusting your seat height. Follow along with this video to learn must-know tips.

Follow along with this video as we mount our Handcrafted Wooden Rear Crate to a rear carrier.

Follow along with this video to learn simple steps to inflate your Schrader valve tires.

Follow along with this video to learn simple steps to inflate your Presta valve tires.

Follow along with this video to learn how to install our Uptown USB bike lights. While simple, there are a few things to keep in mind while installing our USB bike lights.

Before they leave our manufacturing facility, every Brooklyn Bicycle has a unique serial number stamped into its frame. That unique serial number is the key to identifying your bicycle should it ever go missing. Read below to learn how to...

Proper maintenance is the key to a long-lasting relationship with your bike. Here are our top five things you can do to keep your bike rolling in tip-top shape! 1. Yearly Tune Ups We suggest scheduling a tune up with your local...

Combining road bike efficiency with the utility of a commuter bike, hybrid bikes offer the best of both worlds: comfortable riding, an upright posture, durable tires, and just the right number of gears to get you from here to there....

Considering one of our Franklins or our Willow, but not quite sure how the models compare? No worries– we get this question a lot, so we’ve put together a quick rundown on what sets these step-through models apart!  Here's a Quick...

For both the tiniest and the largest independent bike dealers, success often comes down to the power of branding. While that might sound like a technical or strategic term, every bike shop owner operates a brand—whether you conceptualize your business...

Violent Prioritization by David Fellman I had a weird dream the other night. I was sitting in a courtroom, in the defendant’s chair. The judge walked in and the bailiff said “All rise,” and then the judge pointed at me...

9 Habits of the Best Shops By Michael Irwin for Brooklyn Bicycle Co.  We've been watching and writing about the trend in retail sales, and we've been wondering what it takes to thrive in today's retail environment. So we asked strategist...

By Sarah Sternau For Brooklyn Bicycle Co. Ever wonder how you can participate in online sales as a brick and mortar shop? We asked online merchandising expert, Sarah Sternau to share her insights. Check out her recommendations for you below:...

Three Actionable Steps To Understanding Your Audience By Dan Mann for Brooklyn Bicycle Co.  We asked sales management expert, Dan Mann to give us some advice on how to make more sales. He believes it all starts with knowing your customer,...

Not that long ago, anyone who talked about selling bikes online would have been laughed out of trade shows or conferences. These days, the entire industry is trending toward online sales. As Americans have gotten more comfortable buying everything online,...

Each year, companies across the country invest massive sums of money in their attempts to boost employee morale, reduce employee turnover and absenteeism, increase the reach of their marketing campaigns, and otherwise improve the standing of their organizations. At first...