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You Wouldn’t Assemble Your Car—So Why Would You Assemble Your Bike?
Professional Bike Assembly: Because Your Safety Isn’t a DIY Project
Let’s get one thing straight: a bike isn’t just a toy or a weekend hobby project—it’s a vehicle. And when it comes to vehicles, you wouldn’t DIY your car assembly, right? Imagine tightening your own brake lines, aligning the wheels yourself, and hoping everything stays put at 60 mph. Sounds absurd, doesn’t it?
Now, let’s talk bike assembly. A properly assembled bike ensures safety, performance, and peace of mind. But if you’re attempting to build it yourself with a YouTube tutorial and a questionable wrench from your junk drawer, well… let’s just say we’re a little concerned.
We Pioneered Professional Bike Assembly: The "Buy & Ride" Program
Over a decade ago, we looked around and saw a problem—bike companies were shipping out boxes of unassembled bikes, leaving customers to figure out bike assembly themselves. That meant thousands of people riding around on bikes that were, well, questionably built.
So, we did something about it. We pioneered the Buy & Ride Program, the first professional assembly program in the bike industry. Our mission? Make sure every customer gets a perfectly built bike, ready to ride from day one.
Other brands might have followed, but we were the first to make professionally assembled bikes the norm. Our program ensures trained experts handle every build, so your bike isn’t just functional—it’s flawless.
And best of all? We take care of it all. We hand-select the shop that'll assemble your bike AND we cover the cost of professional assembly.
1. Your Safety Comes First (Because We Like You Alive)
A poorly assembled bike is a disaster waiting to happen. Loose handlebars, misaligned brakes, and improperly tightened bolts can turn a casual ride into an unplanned flight lesson. And trust us, the pavement is not a comfortable landing zone.
Every component of a bike—wheels, drivetrain, handlebars—needs to be precisely secured. Professional assembly means trained experts double-check everything, ensuring your bike is road-ready and accident-free.
2. This Isn't a Nightstand—Mistakes Have Real Consequences
We get it—assembling a bike might sound like putting together furniture. Tighten a few screws, attach some parts, and call it a day, right? Wrong.
If you mess up a bookshelf, the worst thing that happens is a little wobble or a shelf collapsing under the weight of too many books. But a misaligned front fork? A loose headset? A bolt that wasn’t torqued properly? Those can send you flying. And the injuries that come with a bike failure at 15 mph are no joke.
A bike is a vehicle, not a weekend project. It demands precision, and even small mistakes can have serious, real-world consequences.
3. A Smooth Ride, Not a Wobbly One
Ever pedaled a bike that felt… off? Maybe the gears grind, the chain skips, the wheel is wobbly, or the handlebars don’t quite feel centered. That’s what happens when a bike isn’t professionally tuned.
Having your bicycle professionally assembled ensures everything is dialed in perfectly, from brake tension to gear indexing. So instead of a clunky, frustrating ride, you get buttery-smooth cycling bliss.
4. DIY Can Turn Into "Destroy-It-Yourself"
YouTube tutorials make everything look easy. But once you’re knee-deep in bike assembly, parts scattered everywhere, and a bolt mysteriously missing, it’s a different story. Even worse, improper assembly can cause long-term damage to your bike’s components—costing you more in repairs than you saved by DIYing in the first place.
5. Time Is Money (And We’d Rather You Spend Yours Riding, Not Wrenching)
Fun fact: a bicycle has over 800 individual components. Now sure, there's not a bike brand out there (we hope) that's sending out 800 parts in plastic baggies- but even though bikes are partially assembled in their boxes, there is still a significant amount of assembling, tinkering, and adjusting that's needed on a bike out of box.
You could spend hours figuring out how to assemble your bike—or you could just have us do it right the first time. No frustration, no stress, just a perfectly built bike, ready to roll.
Bottom Line: Leave Bike Assembly to the Pros
Bikes are vehicles. Vehicles require precision. Professional bike assembly isn’t just a convenience—it’s a necessity.
So, unless you’re also planning to assemble your next car in your garage (please don’t), let the experts build your bike. Trust us, your future self—cruising safely and happily—will thank you.
LEARN MORE ABOUT HOW OUR BUY & RIDE PROGRAM SAVES YOU TIME, HASSLE, & HEADACHES
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We build bikes for vivid lives—for taking adventures, reconnecting with old friends, discovering new neighborhoods and exploring hidden gems. Inspired by the streets of Brooklyn, our bikes are built for style, comfort, and durability. Made with top quality parts, crafted with care, and sold at an affordable price, your bike is yours for life. We scrutinize every component for maximum sustainability and performance, and every millimeter of the frame for ultimate comfort and style. We take pride in our process, in our products, and in the people who sell them.
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